Free Download

Digital Advertising Workbook

Learn How to Develop a Winning
Online Advertising Strategy

    By completing this workbook, you will:

    • Learn how to set a foundation for your digital advertising strategy.
    • Learn how to get started with
      journey-based advertising.
    • Understand how to strategize and plan your paid media campaigns.
    • Learn how to use targeted advertising.
    • Master the art of ad copy,
      creative, and conversion.
    • Get started with an introduction to social media advertising.
    • And much more!

    More about this workbook

    Looking to apply digital advertising concepts to your business? Get ready to turn yourself (and your team) into a lean, mean digital advertising machine.

    To start, what is digital advertising?

    Digital Advertising is a targeted, data-driven advertising strategy for reaching consumers online at every stage of the buyer’s journey, including awareness, consideration, and decision stages.

    Think of social media, paid search, display advertising, and more. Advertising across platforms can work together to drive leads, nurture contacts, and generate revenue for your business. When done correctly, digital advertising helps you build a relationship with new and existing audiences and encourage progression through the buyer’s journey.

    What You’ll Learn in This Workbook

    The activities and sections of this workbook will help you fine-tune and grow your digital advertising skills. Each section is based on learnings from each class in HubSpot’s free Digital Advertising Certification course. This way, you can apply what you learned to your business. If you need help, refer to the helpful links below each activity.


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      Absolutely! Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
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